Shehan has over 20 years’ experience working as a Copywriter and Creative Director for ad agencies, tech firms, media houses, start-ups and multinationals across Singapore, London, Colombo, Sydney and Amsterdam.
He’s written commercials, radio spots, ads, web copy, digital strategies, activation campaigns, social posts and even brochures for the likes of BBH, Facebook, Iris, Havas, McCann, BBDO, Grey, Y&R, Bates and JWT.
Advertising
Where it all began. Print, Radio and TV ads for Sri Lankan Airlines, Unilever, Guinness, Adidas, Mercedes, and others.
Direct marketing
Ideas that break records, alter reality and fit on teabags.
Mostly done in Singapore and London.
"PEOPLE SMARTER THAN YOU HAVE SKIPPED THIS PARAGRAPH."
Atlas Highlighter Advertisement
Digital
Deploying words and technology to sell shoes, clothes, insurance and detergent.
Copywriting to enable UI and enhance UX for clients in finance, playgrounds, toilets, hotels and sauces.
"In the world of motorbikes, steroids are legal."
Shell Advertisement
WHAT can SHEHAN WRITE?
Words, sentences, similes, snarls, songs, outlines, calls-to-action, drives-to-purchase, plans, strategies, slogans, stories, captions, treatments, pamphlets, features, creatures, scripts, ideas, decks, instructions, announcements, exclamations and lists.
WHEN DOES WORK START?
4am. The hours when kids, phones and social media are snoring. And the idea goblins are wide awake. That’s when magic happens. Sometimes. And often.
WHERE DOEs INSPIRATION HIDE?
The usual places: books, movies, music, food, buildings, nature, technology, humans, intoxicants, other people’s lives.
WHAT'S AN IDEAL WORK DAY?
4am-5am – Read
5am-7am - Write
7am-8am – Kids
8am-10am- Work
10am-11am – Read
11am-1pm – Work
1pm-2pm - Kids
2pm-4pm – Write
4pm-8pm – Play
8pm-4am - Sleep
